Products requiring recognition and appeal are good candidates for cold foil printing!

Applications for Cold Foiling

Expand The Foil Market

The cold foil printing process was never designed to entirely replace the hot stamping system, although cold foiling allows for greater flexibility and lower operating costs. Rather than competing against hot stamping, cold foil printing allows the printer to expand their foil market.

Candidates

Typically, any products requiring exceptional shelf appeal are good candidates for cold foil printing. Household consumables, wine labels, and cosmetic packaging are the most popular. With the advent of holographic, diffractive and refractive foils, foil has broadened its use to include packaging and board applications.

While rotary hot stamp dominates the long run market and the platen hot stamp has the very short run market, the cold foil printing process can prevail over the "medium run" market. A "medium run" can be defined as a foil application in which the size of the job cannot justify the cost of an engraved cylinder, and would be too time consuming to run on a platen hot stamp system.

The cold foil printing process is a perfect fit for low cost jobs such as children's stickers and gift tags. Jobs that were printed with gold or metallized ink also fall into this category. These jobs have a tendency to appear as a matte color and do not have the brilliance of foil.

Who do I sell?

Cold foil printing is suitable for the packaging industry. Large printed areas with a small foil image, printed logos over square, oval or a special shape foiled image, and security strips for DVD and CD covers are but a few applications for this industry. Although these are long run jobs, a printer can expect substantial savings with cold foiling.

An exciting new application is also available with cold foil printing. In the past halftone metallic effects were impossible with the use of foils. Now such effects can be easily achieved with cold foil printing and create many different options in the design of labels and packaging. End users will want to be made aware of this new application which can give a flexo printer the competitive edge.

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Last modified: May 20, 2004 Copyright © 2000-2004 by Image Group. All rights reserved.
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